Back to Top

If you’re living in Paris at the moment, you might have heard about this mysterious project called La Jeune Rue. Everybody talk about it but none really knows what it’s all about… It all started with the crazy dream of a modern and very discreet dandy called Cedric Naudon, a lover of food and all things beautiful who decided to create an utopic area in the heart of Paris dedicated to Gastronomy and Art. The business man bought 36 shops in 3 different streets that he’s transforming into fromagerie, charcuterie, poissonnerie, boucherie and pâtisserie, refined groceries, ice-cream store, bistrots, oyster bar, and many more food related places. All the shops will be providing exceptional and organic products coming from eco-responsible farms located all over the country, the idea being to provide the best quality food at fair prices for both farmers and customers.
A movie theater, an art gallery and a concept store run by famous British magazine Wallpaper will complete this poetic dreamland that would make every epicurian weak in the knees.
Cedric Naudon formed the ideal casting to shape his beloved Jeune Rue, inviting international names of Design and Architecture such as José Lévy, Andrea Branzi, Tom Dixon, or Nendo.
I’m growing more and more curious about this project and can’t wait to see how it will turn…
- Chloe

I recently discovered the debut collection of FAYCE TEXTILES, a small textile business run by illustrator and designer Kim Rosen. After a decade working for clients all over the world, Kim decided to adapt her delicate line work to the home market and launched a serie of hand screen printed fabrics. I like her subtle and fine hand-drawn patterns and the way they mix with the natural roughness of unbleached linen. Their graphic and crafty look, halfway between abstract and folk, give them just the right amount of modernity to fit any kind of space.
Looking forward to see more from Fayce Textiles !
See more here.
- Chloe

Spring-Summer collection “Bon Sauvage” of Spanish label La Casita de Wendy is finally on their online shop! Love it!
See more here.
- Christelle

Each season, french clothing brand Cotélac supports up-and-coming creative work by asking a young artist to provide his own vision of the label. In partnership with Kiblind magazine, an original composition is published in each issue. After giving carte blanche to Brecht Evens, Cotélac is now interested in the offbeat world of french young illustrator Marion Fayolle. In addition to the publishing in the magazine, the collaboration between Marion Fayolle and Cotélac continues with a special collection of 8 clothes, limited edition, from the patterns created by the illustratice. See more here
- Christelle

The new collection of Brooklyn-based fashion line Dusen Dusen is now available online (here) and is just fantastic! This season, designer Ellen Van Dusen drew inspiration from Kinetic art movement and combined as always colorful geometric prints with easy-going silouhettes.
More here.
- Christelle

Have you heard about this new generation of wellness shops that recently opened in Helsinki? PÜR is a new concept putting together various approachs of holistic living by promoting alternative medicine such as homeopathy, aromatherapy, ayurveda, anthroposophy and phytotherapy. In addition to offer a large selection of ecologic wellbeing related products, they also have a small clinic that provides services of professional homeopaths, osteopaths, dieticians and doctors. A kind of tiny heaven for the wellness addicts.
Helsinki based creative agency Bond Helsinki created the whole branding concept of Pur, from graphic identity to shop design and marketing tools, and boy, they did a great job. I like their functional, modern and playful design that transpose very efficiently PUR’s message.
PÜR has two different shops in Helsinki, one in Kamppi and the other in Hakaniemi.
Can’t wait to visit them!
See more here.
- Chloe

Association is a new project run by John & Jen Vitale, two young creatives based in Portland (respectively skateboard designer and prop stylist). This lifestyle shop gathers items created by the couple (some very nice wooden cutting boards) and by Jen’s fellow creatives. It offers a large range of unique quality goods, both new and found. You’ll find on their online shop various products such as ceramics, apothecary, textiles, jewelery, vinyls and printed items. This is the perfect spot to look for  original and beautiful objects.
See more here.
- Chloé

I just like TOAST's monthly lookbooks… The April release is certainly my favorite one. From the clothes to the warm and summery feeling of the pictures, everything looks amazing. The British brand takes you on a trip to make you discover its new collection, following the rythm of its perigrinations. Their simple yet refined clothes delightfully fits the gorgeous pictures of landscapes, their color schemes perfectly matching the natural decors.
See more here.
- Chloe

Well, April will undeniably be the month of upcoming design novelties… After Iittala’s future launch of its City Mugs series, IKEA is just about to release a brand new collection with theme On The Move.
Each piece was designed to be easily movable and fit small spaces, always ready for new situations and needs. In other words, the key concept of the serie is “to live more simply and do more in the space you have”, and reflecting a very young-in-mind philosophy based on the “live in the now”. Focusing on this core idea, IKEA teamed up with a bunch of designers from every corner of the globe to create items that will perfectly embody this philosophy.
Keiji Ashizawa’s corner shelf (photo above) is so far my favorite piece of the collection, I like its functional and unconventional look!
See more here and find out more about the collection here.
- Chloe

The famous Finnish dinnerware IIttala is about to launch a new set of mugs dedicated to each city where you can find Iittala’s shops (Helsinki, Stockolm, Amsterdam, Antwerpen, Berlin and Tokyo). Each mug presents a very simple illustration featuring colors and graphic elements that evoke specific landmarks. For instance, the Helsinki mug shows a large deep blue shape and three tiny green domes that reminds of the dark baltic sea and the white Lutheran Cathedral. The entire line was designed by Finnish studio MUSUTA Ltd. run by Jopsu and Timo Ramu, who already created the Iittala’s Sarjaton dinnerware series.
The city mugs will be available at the beggining of april and will only be found in a few Iittala’s selected sale points.
Can’t wait!
- Chloe